Michael Mitchell: Archive

Business logos represent brands, so changing them "defiantly" can be the perfect passive-aggressive way to take the power back when the inmates start running the asylum, to avoid being a victim of your own success.

I don't know the proper terminology, but brands are all about ownership and reputation, your relationship with your customers, followers, fans, etc. If you try too hard to please them, if you'll go so far as to change who you are, who you want to be, then who really owns your business or product(s)? Controlling people see that weakness and uncertainty and then they pounce, just like aggressive people do to passive people every day in personal relationships.

Smart owners figure it out eventually, before it's too late to reverse course. They realize they can't make decisions, that businesses can't function co-dependently, just like people can't, even with the instant feedback provided by social media, which actually makes unhealthy relationships worse.

That's the psychology motivating "cancel culture": pussy-whipped brands acting like bitches.